E x p e r i e n c e


I am an operations professional with 10 years experience driving bespoke, technical projects within the L&D and FMCG industries.


I have a successful track record deploying new systems, improving processes and balancing competing priorities within fast-paced agency and creative studio environments.


I have excellent client management capabilities and am a natural team leader with exemplary people management skills that bring the best out of people.


I have proudly worked with a range of clients across the banking, pharmaceutical, mining, government, retail and entertainment industries.

Work Experience

Project & Operations Manager


BSI Learning (formerly Salmat Learning)


Mar 2014 – Oct 2016



Oversaw daily operations within an innovative digital agency, servicing major brands such as ASIC, ANZ, NAB, BHP Billiton, Sanofi and 7-Eleven.


Provided end-to-end delivery of variable-sized bespoke projects with a UX focus for external clients, including contract documentation, scoping, scheduling, budgeting, reporting, invoicing and participant accountability.


Curated and managed workload for cross-functional project teams, including on/offshore developers, and liaised with all levels of the business, such as the General Manager, clients, service providers, contractors and vendors.

Managed project teams and third-parties to deliver custom L&D products and services with the right blend of design, content and technology that meet customer expectations and specifications.

Procurement and execution of a major project management systems upgrade onto a new platform to improve reporting, budgeting and planning processes.

Met with internal stakeholders, clients, service providers and vendors to consult on project planning, technical solutions, compliance and security requirements, issue resolution and implementation assessments.

Implemented new procedures to improve company effectiveness, transparency and reduce areas of risk and inefficiency.

Managed corporate operations during departmental transition from ASX listed Salmat Ltd to private ownership during BSI acquisition. Including hands-on management of support services (accounts, HR) and business administration without any disruption to services.

Played an integral role in improving employee retention by addressing company culture and staff satisfaction. These efforts resulted in a more focused and cohesive team which increased business performance.

Ensured consistent and competitive pricing by developing advanced estimation and ROI spreadsheets.

Project Manager


Madman Entertainment


Feb 2013 – Feb 2014



I was responsible for planning, executing and evaluating projects in a leading creative studio in the media industry.


I managed NPD of FMCG’s, marketing assets, and product set up, lifecycle and availability in CMS, for all brands and their product ranges.


I led project teams of up to ten people, managed client-vendor relations and ensured quality control throughout the project life cycle.


This position was a one year maternity leave contract.

Led all aspects of a project lifecycle across strict timelines, from contract negotiations to planning, scheduling, forecasting, execution and performance monitoring.

Enhanced operations and increased output of projects by 18% by improving templates and introducing improved systems for managing projects.

Produced 65 products in 12 months and consistently kept projects to timeline and budgets – averaging 10% under budget.

Provided accurate status reports to management and key senior stakeholders, including cost, schedule, quality and risks.

Conducted regular team meetings to discuss projects, on-going issues, client concerns, and to motivate and energise staff.

Clearly communicated employee duties, and successfully managed stakeholder expectations.



Shock Entertainment, Regency Media


July 2011 – Feb 2013



I managed a team of four and was responsible for brand and product development from initiation to closure.


I monitored market trends, developed BTB and BTC advertising, marketing strategies, and managed budgets, product inventory and performance.


I employed a hands-on approach to all facets of the brand and product development operations, from project and vendor management to process improvements.

Contributed consistently to increasing profit margins, along with improving productivity, through process control and implementation.

Curated and executed targeted SEM and SMM campaigns for improved online retail sales conversions.

Implemented and executed branding initiatives for both premium and niche media products - including 'Jamie Oliver’s 30 Minute Meals'.

Successfully managed the distribution and marketing of home entertainment products for the Kardashians portfolio from its infancy up to a $10M+ brand.

Developed completely new company brand guideline documentation, and led creative direction for TVC’s and photoshoots.

Created innovative packaging, merchandising and cross promotions with key partners such as Tefal and Penguin Books.

Facilitated open and ongoing communications amongst the team for improved personal and business performance.

Brand Manager


Shock Entertainment, Regency Media


Jan 2009 – June 2011



I developed and executed the brand strategy across all channels of a large product portfolio of FMCG through the complete lifecycle.


I was responsible for:

  • Setting brand guidelines
  • Curating brand strategies
  • Launching and developing promotional and advertising campaigns
  • Negotiating licensing contracts
  • Product development
  • Forecasting
  • Assessing financial performance against targets.

Managed the growth of Australia’s largest lifestyle and reality TV catalogues in the home entertainment industry which helped increase the company’s market share by 14%.

Wrote, implemented and analysed engaging and targeted communications programs across traditional and digital platforms for optimal ROI.

Developed and managed a new and improved range of sales tools including presentations, reporting, ROI calculators and positioning documents.

Planned, organised and managed many successful events such as product launches and talent appearances.

Demonstrated resourceful adaptability during Regency Media’s acquisition of Shock Entertainment which resulted in multiple company restructures.

Product Manager


Shock Entertainment, Regency Media


Dec 2007 – Dec 2008



I was responsible for managing the product development process through the complete product lifecycle.


This included strategic planning and implementation as well as:

  • Competitor analysis
  • Pricing
  • Quality assurance
  • Forecasting
  • Inventory planning.

Due to my success in this role I received a fast promotion to Brand Manager in just 12 months.

Developed new products and back-catalogue initiatives to meet and exceed sales targets and drive growth.

Implemented and developed long term product strategies, including release schedules, product design, pricing and trade initiatives - always on deadline and within budget.

Created many clear and comprehensive project briefs for internal and external agencies to develop campaign tools.

Successfully coordinated the final execution and implementation of new products.

Gained a thorough understanding of key retail channels and accounts for assigned categories.


University of Auckland, New Zealand



Parts two of four completed

Mahurangi College, New Zealand



Official secondary school qualification

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